Questions You Should Ask Your SEO Expert

Well, it's decided, you are getting started with SEO! Here are some tips on how to pick the best SEO expert for your needs.

You decided that you've had enough of DIY SEO attempts or that Yoast SEO isn't going to cut it by itself anymore. Tired of reading untrustworthy voodoo-type advice about SEO? There's a way out of this madness: finding the right person to help. Here are some tips to help you evaluate the SEO experts you may choose to hire.

Important questions to ask Montreal SEO experts

If you are looking for an SEO consultant, we have a first tip: aim for a local expert. What does a local expert mean? Well, in our case, we work for clients around the world. However, in cases like the Quebec nation, a French SEO expert in France would not be able to do the job. A Montreal SEO expert can surely take care of the needs of clients in Chicoutimi, Jonquière, Rimouski, Quebec City and any other city… but the important thing is to always make sure that your expert understands the local Web landscape to give you the best advice.  

When it comes to search engine optimization, experience matters

SEO services come in different flavors. You can hire a Montreal SEO agency, a freelance expert or use a tool. Here's what you should know: go with experience. A lot of experts are basically self-proclaimed because they watched a YouTube video on the topic. It's also dangerous to hire someone who doesn't keep up-to-date on the constant algorithmic updates.

Ideally, you want a specialist with at least 3 years of experience. If you want a senior expert, you should look for at least 5 years of experience. If you work with a freelancer, we recommend going with someone who has been offering freelance SEO services for a few years. You don't want to risk them abruptly stopping the contract because they took a full-time job.

Passion + Experience = a Winning SEO Strategy

The world of SEO is constantly evolving. This means that a good SEO agency or consultant must have a real interest and be passionate about what they do. When you have a good knowledge of SEO trends, you can predict what will happen fairly easily. Then you can use this knowledge to give your customers an edge over the competition.

An SEO expert must be armed with so much knowledge in the field in order to deal with a wide range of SEO issues. This is something to consider when you hire someone to help you; your expert should be able to offer you multiple tactics your objectives. Passion means always looking to new means of achieving more, better, smarter, faster. You can't buy that and you can't train someone to have passion.

If an SEO company can't explain it well, what's the point ?

Digital marketing is only useful if you are able to do it right. This starts with understanding what's required for success. Being brilliant when it comes to search engines doesn't matter if we cannot explain how to make it happen to clients. Ranking your business in search results will require you to understand your SEO roadmap. If you do not understand most of the words used by your expert, you need to find someone else! Many businesses make the mistake of hiring an SEO agency in Montreal based on reputation alone. Find the right agency for you, not the best SEO agency in general.

Find someone with the most relevant approach for you

You need to seek a SEO provider that can offer services tailored to your business, your industry and your objectives. Ranking in search entails:

  • Understanding the search intent behind keywords
  • A solid local SEO approach to garner backlinks
  • Analyzing the best opportunities to rank by auditing the competition

What About their SEO Tools?

Feel free to ask them about their tools. It's important to know which tools they use to know what type of analysis you can expect. Most search engine optimization software is expensive when you want to get actual search volumes and optimization insights.

Understanding omnichannel marketing

Some SEO specialists are geniuses when it comes to organic SEO, but they have a poor grasp of marketing. Ideally, you want your SEO specialist to have a good understanding of marketing theory and techniques. Understanding the psychological side of marketing is just as important as making sure your website has all the keywords you need.SEO content should not only make your page show up on Google, but it should also keep readers' attention once they enter the page. A good SEO specialist can create a page that is not only a hit on Google, but is also great from a marketing standpoint.

Are They Dev-Friendly?

A good SEO specialist will have a complete knowledge of all the things related to the industry. They must be able to work closely with developers to communicate certain priorities and best practices. To this day, SEO does involve programming knowledge. Since your web developers need to work with SEO on a sustained basis, you need to ensure that they also have the opportunity to approve the profile you want to on board in the project.

In Conclusion...

Take your time before hiring a local SEO consultant. Finding the person with the right cultural fit and the set of skills you are looking for...that can take time. However, don't rush it. You need to find the right candidate or company to support you in your web marketing efforts.

go to the top arrow