Custom SEO Training and Courses

With over 15 years as SEO strategists and trainers, we constantly stay ahead of industry shifts. That continuous involvement is why marketers from every background trust us to sharpen their skills. We build our Search Engine Optimization courses around your specific goals. Reach out today to customize a training plan for your team. Learn SEO from senior SEO consultants who teach. Our SEO trainers are based in Montreal and train in-house marketing teams, copywriters and agencies in English or French, online or in person in Canada, Switzerland and Luxembourg.

Some of Our Collaborators

Our SEO Courses at a Glance

SEO Courses for Beginners
Advanced SEO Training for Experts
SEO Content Courses
Technical SEO Training
SEO Trainers for Corporate Marketing Teams
SEO Team Training
Search Engine Optimization Reporting Training
Log Analysis Training
SEO Workshops for Teams

SEO Training for Every Level, From Beginners to Experts

Search Engine Optimization for Beginners

We train entrepreneurs, web agency specialists and anyone who wants to learn up-to-date SEO basics. Whether you want to become an SEO expert or discover how to optimize a website or an online store, we’ve got you covered. Because Search Engine Optimization is complex, we make sure that all of our courses include all the topics that will be useful for you. What our beginner SEO courses can include:

Introduction to content for SEO
Technical SEO 101
How backlinks work
The best SEO tools to start with
Keyword analysis basics

Advanced SEO Courses

If you want to go in depth and learn everything you need to know about content, technical and authority optimization for search engines, we can also provide the tailored course you need. Over the years, we’ve upskilled dozens of in-house and agency teams to industry-leading standards. As daily, high-level SEO practitioners, we know exactly what it takes to elevate your team's abilities. What our advanced SEO courses can include:

JavaScript for SEO
How to conduct a complete SEO audit
Advanced backlink analysis
Finding backlink opportunities
In-depth data analysis with BigQuery
AI-automated SEO workflows
AI custom SEO tools
Advanced internal linking strategies, techniques and tools
Log analysis
SEO reporting and analysis
Tool-specific training (Screaming Frog, Semrush, SE Ranking, Ahrefs…)

Technical SEO Courses

Myriam and Augustin are both highly technical experts who have trained developer teams to master JavaScript for SEO, log analysis and many other complex technical SEO topics. If you have very specific training needs, or if you want to dig into technical SEO, contact us to discuss it now. What our technical SEO courses can include:

SEO for JavaScript
Bot activity analysis and optimization
SEO for JavaScript frameworks and PWAs (React, Vue.js…)
Speed optimization for SEO
Image optimization
Handling 3xx, 4xx and 5xx status codes
Rendering optimization
Crawl budget optimization

SEO Training for Copywriters and Content Teams

We regularly help writers across every niche—from tech and travel bloggers to technical writers—master modern SEO standards. Whatever your field, we know how to optimize content for it. Augustin is a former journalist and Myriam an avid writer themselves. They can perfectly convey their experience to beginners or even experts who need an SEO twist. A lot of tips and tricks await you! What our SEO content courses can include:

Keyword research
Introduction to entities, clusters and more
How to structure a text for SEO and GEO
How to use headings
The importance of internal linking
Readability and n-grams
Google’s helpful content guidelines

SEO Reporting Training

Tracking performance and KPIs is essential for driving an effective, data-driven SEO strategy. You need fast, seamless access to the right metrics to make informed decisions. We teach you how to efficiently gather and consolidate your data and connect it with dashboarding solutions. In our courses, you will also learn how to create efficient visualizations. What our SEO reporting courses can include:

General data visualization best practices
Data consolidation, blending and other techniques to make your data more relevant
Introduction to your data sources of interest
Using Google Data Studio to build efficient SEO dashboards

Our Data Studio Training

SEO/GEO Courses

As search evolves, modern SEO and GEO go hand in hand. We offer flexible training options—from incorporating AI and GEO search concepts directly into your SEO course to leading targeted AI workshops. You choose the focus. Ask for your SEO + GEO training today.

Our GEO Courses

SEO Workshops for Teams

We train in-house teams and agency teams, including SEO teams. Contact us to co-design a training program perfectly tailored to your team's needs.

Why Learn SEO With Pragm's SEO Trainers

Backed by 15+ years of SEO experience, Myriam and Augustin have trained diverse audiences worldwide. From leading university courses to speaking at premier global events like BrightonSEO, we bring deep expertise to every training program. Be the next to improve your SEO skills with us!

Work with us

FAQ

Do you offer one-on-one SEO coaching?

Yes. Contact us to discuss a potential coaching program for your team.

Can you train our SEO or marketing agency team?

Yes. We often train marketing agency teams, including SEO teams.

Why should I choose one of Pragm’s SEO courses instead of an online course?

With our courses, you benefit from tailored training with the ability to engage with your senior SEO teachers. This is not something you will get with any pre-made online training.

Can I get a grant for my SEO training?

Yes, if your company is located in Canada. Pragm is incorporated in Quebec.

Can you train me or my team in person, in our offices?

Like all our courses, our SEO courses can be online or in person. We prioritize online sessions for many reasons, but please contact us for specific requests.

Which course best fits my SEO skills and knowledge?

We need to assess your current SEO expertise and your personal or team goals in order to recommend the right training.

How long do your SEO courses last? How long are your sessions?

Since we offer custom courses, it all depends on the SEO topics and skills you want to develop and focus on. We need to discuss your needs so that we can offer a course plan and provide all details.

Do you provide any SEO practical exercises? Are your courses only theoretical?

We always aim for actionable training, with practical cases and exercises. But ultimately, it all depends on what you want in your tailored course sessions.

Can we receive our session recordings?

Yes, all our SEO courses can be recorded if they take place using our Google Meet account.

Can you help me with specific SEO topics this page doesn’t mention?

Absolutely. On this page, we only listed the most common SEO topics our courses cover. We often provide on-demand highly specialized courses.

In your courses, do you only use specific SEO tools? Do we need to pay for those tools?

We use a variety of SEO tools, and this list constantly evolves depending on our needs and the industry trends. We tend to use the solutions that we use in our everyday work. But we can create custom courses based on other tools on-demand (we may however charge additional fees or ask for your credentials).