Google Analytics 101

Google Analytics 4

Google Tag Manager

In marketing, discovery in data sets can unveil patterns in customer definitions and predict means to reverse them. 

There’s two types of reasoning

Google Analytics helps you

Deductive reasoning

We have a presupposed idea of what we plan to find. Through experimentation, we evaluate if the hypothesis is right or wrong.


Examine how things work and infer relationships between key elements in the system.

Myriam Jessier Thumbs up

Learn how to use Universal Analytics (UA)

Students of all levels are welcome

Get to know better Universal Analytics, know which reports to use, which metrics to look at, how to use its features... Stop being scared or lost when you use the tool!

Goals, events, custom dimensions...

We offer custom trainings for your specific needs. You can learn from scratch or learn how to use more advanced features.

Augustin Delporte SEO expert

Learn how to use Google Analytics 4

Start with the best practices

Setup GA4 properly with the best practices to do so. We teach you how to use the tool for your specific needs and how to fully take advantage of its new features.

We teach you how to migrate to GA4

Switching from Universal Analytics to Google Analytics 4 might be painful. We provide you with the training to tackle that task in the best way possible.


Build great interactive Google Data Studio dashboards

Learn how to use the tool

How custom Google Data Studio trainings help you build interactive dashboards which will truly help your marketing efforts. Choose what you want to learn and build!

All your data in one place

By learning how to use Data Studio, you get to build a special place where you can access all the data that matters to you in one place. Make it yourself and evolve with your needs.

Myriam Jessier on a laptop

Google Tag Manager (GTM) custom trainings

Learn the skills you need

If you never or barely ever used Google Tag Manager, we train you to reach your goals. From creating Google Analytics events to building custom HTML tags with JavaScript, we'll pass on the knowledge you need.

Get operational quick

GTM is a great tool to master in order to tag your website for your day-to-day needs. Build events for Facebook or LinkedIn Ads, track new interactions in Universal Analytics or GA4... You decide!

Meet your trainers

We arecertifiedGoogle Analytics trainers.

Our team has been using Google Analytics for more than a decade and we have been training agencies and students for years.

go to the top arrow
we train folks around the world
logo cégep garneau
Collège Ahuntsic logo
isarta logo
Learn how to use Google Analytics

Get comfortable with Google Analytics

Thank you! Your message has been received!
Oops! Something went wrong while submitting the form.