Web Analytics and Google Analytics 4 Experts
We help you get your data straight. We specialize in Google Analytics 4 (GA4) and have experience with other solutions such as Matomo, Piwik PRO, Fathom and Amplitude. Data is critical for your organization to understand how well your marketing stack performs and what works and what doesn’t. But for your analysis to be correct, your web analytics solutions need to be properly implemented and set up. They also need to be customized in order to track the interactions and information you need. From A/B testing and tracking strategy to GA4 and Google Tag Manager audits, we offer every service of a specialized GA4 and web analytics agency. As a web analytics agency based in Montreal, we work with companies across Canada and in Europe, including Switzerland, France and Luxembourg.
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Our Analytics Services at a Glance
- Google Analytics and Google Tag Manager Full Setup
- Tracking Audits
- A/B Testing
- Tracking Strategies
- Dashboarding and Reporting
- E-commerce Tracking
- BigQuery ML (BQML) Predictive Modeling
- Data Pipelines and Data Warehouses (DWH)
- BigQuery, Server-Side GTM and Warehouses
- AI Analysis and Automations
- GTM Container Audits (including sGTM)
Web Analytics and GA4 Services
Tracking Strategy
We share our experience and expertise to build a tracking strategy that collects all the data you need to analyze and make data-driven decisions in the most efficient way. This includes a tracking plan, new events, custom dimensions, user properties and more. We build a strategy together to make sure the data you get is what you need, how you need it.
Google Analytics 4 (GA4) and Google Tag Manager (GTM) Setup
If you are launching a new website, whether e-commerce, lead generation or another type of platform, we can create the strategy and complete the whole setup from start to finish. This way, you are sure to get accurate, reliable and relevant data from day one. It is best practice to bring us in during development.
Google Analytics 4 and GTM Audits
Take advantage of our extensive experience and knowledge of GA4 and GTM to review your existing setup and configuration. We provide complete audits or targeted analyses to solve specific issues. Our audits are action-oriented: we provide clear guidelines to improve your tracking and, whenever possible, use additional features to go further.
BigQuery, Server-side GTM and Warehouses
If you want to take full advantage of the BigQuery exports, blend data with external sources, prepare and process your data (directly in BigQuery with a CRM connection, with Firestore, or with server-side GTM)… we are here to provide our Google Cloud and GTM expertise to develop, test and maintain your new ecosystem.
BigQuery and Data Engineering ServicesDashboarding and Automations
Having easy, clear access to your data, explained in plain language, may be the most important single thing you need to focus on. We are here to help! We can develop dashboards, custom reports and automations for alerts, AI analysis and more. By default, we choose to work with Google Data Studio, but we can use other platforms of your choice like Power BI or Tableau.
Dashboarding ServicesConsulting
Some of our clients just want to “pick our brains”. We can provide on-demand work sessions whenever you need a specialist’s help.
Training
We’ve been providing Google Analytics 4, Google Tag Manager and Google Data Studio training for years. In fact, we were training specialists on GA4 as early as 2020, right after its public release. Our training is customized to your needs and level of expertise. We first assess your expectations before offering a detailed workshop plan and estimate.
Our GA4 TrainingConversion Tracking and CRM Integration
Your tracking is also paramount for your paid efforts. You need to provide accurate and relevant conversion data to feed AI for better results. We help build a strategy and implement it for Google Ads and other advertising platforms using tools such as GTM. Connecting your CRM to your data pipeline and blending its data or infrastructure could be essential for this process. This is something we can do for you, and not only for conversion tracking and bidding.
Why Pragm Is Qualified to Help You with Your Tracking
Myriam and Augustin have been using Google Analytics for more than 15 years. As a former web developer, Augustin loves the technical depth and complexity of GTM, BigQuery and other solutions for data governance, optimization and processing. We have experience training, strategizing and helping companies and non-profits of every size and type, always with your objectives and operational reality in mind.
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FAQ
Why hire Google Analytics experts instead of setting up GA4 yourself?
With our Google Analytics 4 services, you start with a setup that applies all the best practices and you are sure that your data collection works in the best way possible.
Do I need to choose Google Analytics to track what happens on my website and my marketing efforts?
No. And we can help you with other platforms. Google Analytics is the cheapest (it’s free), best documented and most popular solution, which is why most organizations choose it. But you have many other options like Piwik PRO, Fathom and Amplitude. It all depends on your needs, budget and how you plan on using the solution.
Do I need consultants like you to manage or help with my web analytics solutions?
We can help you in many ways, including training, auditing or full strategies. It all depends on your current challenges and needs, as well as your existing stack and situation. All our services are customized for each of our clients.
Do I need to use Google Tag Manager?
No, not necessarily. You can use other tag management systems or even use none if you don’t need one. Tag management systems are very helpful to make adjustments and customize a tracking implementation, but they’re not always needed.
We have a very simple, basic Google Analytics setup. Do we need an audit?
If no customization was applied, no. We can build from this “vanilla” setup to reach the chosen strategy.
Do we need to work with you on a retainer or for a long collaboration?
No, some of our clients just need a GA4 audit and that’s it. Our collaboration needs to address the issues and needs you have.
Will I be able to use the provided web analytics solution once you’ve done your job?
We can provide ongoing support. But if you want to be 100% autonomous and be able to handle the solution you chose and the data setup we built together, we need to pick a collaboration that aims at giving you all the tools and knowledge to do so. Training and/or dashboards may be needed, for instance.