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How to do SEO on RedBubble
Redbubble is in the top 900 sites in the world according to Alexa’s rankings. This means that their online visibility is really strong. Having your designs on there means you have a better chance to rank than building your own ecommerce site. The platform enables you to sell various products for each individual design. This means you have the potential to rank for various keywords related to your design: dachshund mug, dachshund sticker, dachshund t-shirt, etc.
Print on-demand SEO has evolved. SEO is probably one of the most important things in your store so pay attention to how you go about it. Gorgeous designs don’t matter much if no one is seeing them. The aim of the game is to help you sell things.
It is similar to Etsy print-on-demand techniques. You have to uncover the keywords that are the most popular with the most potential for you. This means that you need to take into consideration the search volume, the number of results and how the keyword is trending (is it gaining popularity).
One of the most common pieces of advice is to use your main tag in your title. You need to have an optimized title.
Here is an example of how you can go optimizing your title step by step
This product has a title that is not optimized to rank: Sleeping Smelly Beauty, Wiener Dog Edition Sticker
First, we check Redbubble’s results to find related tags:
Here we have a few alternatives:
- Wiener dog
- Dachshund dog
- Cute dachshund
- Dachshund Christmas
- Dachshund mom (for dog owners)
We head over to redbubble.dabu.ro to get the most popular tags:
This is where we can see that stickers are a great bet for this product. Stickers are some of the most popular items on this platform so it’s no surprise. It is important to note that you should not always pick the most popular tag because there could be a lot of competition. Here, we can see that dachshund stickers have about 3 times as many products than sausage dog. It is a better bet to try to get positioned on sausage dog in this case, until the product gains more popularity.
Let’s uncover more dog trends
We can see that dog mom, dog lover, tell your dog I said hi stickers are great opportunities on top of dachshunds.
This is how you would rewrite the product title
Why did we rewrite it this way? Because “cute dachshund” is a keyword, “sleeping dog” could be another one. We explain what the product is: “sticker” because we know that these items are searched for. We added the word “Kawaii” because this is the illustration style and it is trending as a tag on RedBubble.
For this product, the current description is:
Any wiener dog owner knows that: the cuter the dog, the smellier the farts while they sleep. Momo is no exception!
This is how we would rewrite it:
This little sausage dog sticker will bring so much fun to your life! This Kawaii sticker of Momo the traveling Dachshund is super cute,just like the real dog that inspired it.
You can quickly find the best way to describe your product. In the sticker example we are using, it’s easy to see that Dachshund is much more used than wiener dog or sausage dog.
We know that Dachshund could be maybe too competitive for us, so let’s carry out a Google Trends search without this keyword:
We can see that out of wiener dog, doxie and sausage dog - sausage dog is the most popular term worldwide.
We recommend a few tools:
- Redbubble Automation Tools : it’s free and no need to sign up
- Bubble Trends : it’s free but you have to sign up
- The Redbubble search bar itself to uncover related tags and trends
- Google Trends to figure out which term is more popular in Google.
There’s a rumor that your items can get delisted if they use irrelevant tags.It can hurt your SEO if you have too many tags that are not driving traffic. You should try to optimize your title, tags and description with what we have just shown you to see if you can get more visibility.
Here’s how our Dachshund sticker could get more sales based on what we learned:
- Create a version that includes the words “Dachshund Dog Mom” and optimize the tags and title for that
- Another one with the words “Sausage Dog Lover” and optimize the product for related keywords
- Another one with the words “Tell Your Dog I Said Hi” that should also be optimized for that.
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