How We Optimize for SEO and Page Experience

How to make sense of Google's ever changing criteria for search.

Organic traffic - traffic that comes from search engine queries - is often the biggest source of traffic to a website. This is why SEO efforts are crucial for optimal online visibility: 

  • preserve your assets, because nothing is ever won in SEO
  • unlock any obstacles that may hinder your website's performance on search engines
  • increase your visibility by improving your rankings, your performance on search engine results pages (SERPs) and/or by developing new angles.

There are more than 200 criteria taken into consideration by search engines such as Google, Search Engine Optimization (SEO) is unfortunately particularly complex and requires a certain amount of expertise and experience. Without them, penalties or indexation problems quickly arrived.

SEO is based on 3 fundamental pillars:

  • The code of a site, i.e. the technical aspect
  • The content of the pages hosted by the platform
  • Incoming external links

So How do We Go About Our Jobs?

Well, we offer different types of services and deliverables to our clients. 

SEO Audits

SEO audits are a key deliverable in our approach. It is essential for our new customers and for those who want to know how to optimize their site.

An SEO audit can take several forms:

  • pure technical analysis
  • study of the content of the site
  • analysis of incoming external links ("backlinks")
  • positioning audit
  • local SEO audit
  • study of a particular aspect of a site
  • global inventory that takes into account the three pillars

These deliverables will be particularly useful depending on the shortcomings of your site, or your knowledge of it. We will be happy to advise you so that our analysis can precisely meet your needs. Of course, to plan an effective SEO strategy, which takes into account all the factors affecting your positioning, a global audit of your site is recommended. Indeed, no room should be left to chance.

Indexing problems

A fast, eye-catching site with attractive and optimized content is predisposed to perform well on search engine results pages (SERPs). But if it is not well indexable by the robots of the latter, it will struggle to do so. A thorough technical analysis is essential to fully identify and combat such problems.

Content strategies for search engine optimization

content strategies for search engine optimization

For a natural growth of organic traffic, it is important that your content marketing have at least part of the SEO in focus. After all, content is one of the 3 main pillars of search engine optimization. And it is often the best tool to improve the positioning of your site and increase your online visibility. Content that is optimized for SEO does not just use the right keywords. It is part of a global optimization strategy (potentially in a semantic cocoon) and must respond to very specific research intentions. It may also aim to naturally obtain new external incoming links. We can therefore advise you to make your keyword strategies "SEO friendly" or develop them from scratch to exploit one or more specific strategic angles.

Benchmarking against competitors: Competitive analysis

It is important to understand that SEO is not just about optimizing a website. It is a continuous fight against competitors and a regular effort to meet the requirements of Google, Bing, Duckduckgo, Yandex and the other search engines of this world.

Competitive analysis is therefore very interesting for:

identify who your real competitors are in the search engine results pages. This may seem surprising, but they often differ from a company's strategic and traditional competitors

establish what are the strengths and weaknesses of your site compared to those of your competitors. This in order to better choose the strategic angles that should dictate your SEO strategy

Take Stock of Your Position in Relation to the Competition

By using our SEO tools, we are able to deliver this type of analysis to you while never losing sight of your business objectives and needs.

Keyword strategy to capture user search intent data and improve your copy

To position yourself and attract traffic on terms relevant to your business, your content must use the right keywords at all costs. To do this, a keyword analysis is the right approach. It is because contextless keyword lists are often difficult to exploit that we strive to deliver keyword strategies that go beyond the simple search for strategic terms. Our analyses are accompanied by strategic angles and advice to enable you to use them effectively. They focus more on themes, semantic cocoons and research intentions. Depending on your needs, our analyses can also focus on the people who segment your customers. They can also be linked to your content strategies.

SXO, where UX and SEO meet

Want to know more about how we operate? Check out our Negative SEO case study.

A good SEO strategy is one that takes into consideration all the factors that can impact a site's performance. This involves using other specialties, such as measurement (to base its efforts on statistics and not just assumptions) and UX (to focus its efforts on research intentions, user profiles and site-specific key angles). SXO follows this logic: these are SEO strategies and optimizations based on UX principles. This is particularly useful when creating a new website, to create user paths that promote page indexing and positioning as well as page usage and conversions. The SXO can also be very interesting for sites in need of performance. It can then be related to CRO. We help you in all these cases to focus your site on the experience you want to offer and your business objectives.

Visibility development strategies

SEO goes through so many optimizations and is based on so many factors that it is easy to get lost. It is not uncommon for our customers to have already put in place many efforts and want to move up a gear or simply know where they should be going now. Our strategic advice and analysis will allow you to choose the avenues and tactics that should set the pace for your future initiatives. We will help you choose the most promising angles for your site and your company, including guiding us towards ideas that you may not have thought of.

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