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Online MarketingSEO: the basics, the bullshit & the futureTips
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How to Get Your First Job in SEO

Back when I started, there were no courses in digital marketing, no internships and definitely nothing like professional certifications available. I am going to do my best to share some insights and tips to help those of you looking to get into SEO. Expertise is weird. You get started and by the time you make […]...
Rédaction WebSEO: the basics, the bullshit & the future
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Making Your Documentation SEO-Friendly

How am I qualified to talk about this? I like messing with algorithms that rank content according to arcane criteria. Why? Well, because I am great at these sorts of things. So much so that I made it my job. I’m a freelance SEO expert based in Montreal. Writing With the Intent to Make Your […]...
SEO: the basics, the bullshit & the future
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The E-A-T guidelines that Google uses to evaluate your site

E-A-T is an acronym for “Expertise, Authoritativeness, Trustworthiness.” We talk about expertise, authority and credibility. These criteria determine the relevance of your content and your entire website. E-A-T is in the evaluation guide that the human Quality Raters of Google use to determine the quality of a site. How does Google fight fake news? Quality […]...