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Online MarketingSEO: the basics, the bullshit & the futureTips
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How to Get Your First Job in SEO

Back when I started, there were no courses in digital marketing, no internships and definitely nothing like professional certifications available. I am going to do my best to share some insights and tips to help those of you looking to get into SEO. Expertise is weird. You get started and by the time you make […]...
Rédaction WebSEO: the basics, the bullshit & the future
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Making Your Documentation SEO-Friendly

How Am I Qualified to Talk About This? I like messing with algorithms that rank content according to arcane criterias. Why? Well, because I am great at this sort of things. So much so that I made it my job. I’m a freelance SEO expert based in Montreal. Writing With the Intent to Make Your […]...
Google Analytics
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Quantitative UX in Google Analytics

When should you care about quantitative UX research? When profiling your audience or building personas When face-to-face sessions are not possible The importance of anonymity in research When resources and lead time are limited But there’s a problem Sometimes, instinct and qualitative research seem more natural. You need to feel comfortable with quantitative data, not […]...