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The difference with GA4 is the measurement model: it's based on events and parameters.
GA 4 changes things
AI Insights by GA
Insights Analytics Intelligence will analyze your data for you and bring up various insights when major changes or opportunities arise.
GA 4 automatically enriches your data by bringing ML expertise to your dataset to predict the future behavior of your visitors and customers.
Learn how to setup GA4 like a pro
Whatever is your level
You can learn quickly and efficiently how to set up your Google Analytics 4 account to collect proper data.
Get help to figure things out
Map out your UA tracking to your GA4 events to help your mgiration. GA4 is not a carbon copy, not all dimensions and metrics have the same event name and event parameter.
Learn how to use Google Analytics 4
Start with the best practices
Get to know better Google Analytics, know which reports to use, which metrics to look at, how to use its features. No more confusion and fear!
Learn the new metrics
Bounce rate is gone, engagement metrics are in! Learn what this means and how to adjust your data analysis.
Set up Events and Custom Parameters
Events & Conversions in GA4
Audit events and conversion setup in your old GA account or plan new ones if you are starting from scratch. Identify what you would like to edit, add, remove.
Figure out Events
Events in GA4 are different from Universal Analytics. You need to plan what you want to track and set up custom parameters to collect data you need. But fear not! There's a lot that can be done directly in the interface, without requiring the help of a developer.
Google Tag Manager training
Learn the skills you need
From setting up GA4 with Google Tag Manager to creating events, we will demystify what you need to trust your data in GA4.
Get operational quickly
GTM is a great tool to master in order to tag your website for your day-to-day needs. Build events for Facebook or LinkedIn Ads, track new interactions in GA4!