Data is great to understand your customers a bit better before making any marketing decisions. If you have a blog, a personal website, an e-commerce business or a company website, measuring success is essential to know if your online efforts are working. To do this, many people rely on Google Analytics because it’s free and shows you key performance metrics out of the box.
KPIs, pixel setup, cross-domain tracking, bounce rates, advanced segments…there are so many things you need for online campaigns. It can get confusing. That’s why we’re here!