If you have a blog, a personal website, an e-commerce business or a company website, measuring success is essential to know if your online efforts are working. To do this, many people rely on Google Analytics. The tool is great and free but useless if not properly configured.
Key Performance Indicators (KPIs) rely on quality data. If you need us to debug Google Analytics or Google Tag Managers, it’s often because you don’t trust your data. If Google Analytics is broken, it’s hard to know if you are going in the right direction.