Google Analytics
A Comprehensive Google Analytics Glossary
Need some help figuring out some things in Google Analytics? We've got you covered with this cheatsheet!...
Published On - August 13, 2021
SEO: the basics, the bullshit & the future
Making Your Documentation SEO-Friendly
How am I qualified to talk about this? I like messing with algorithms that rank content according to arcane criteria. Why? Well, because I am great at these sorts of things. So much so that I made it my job. I’m a freelance SEO expert based in Montreal. Writing With the Intent to Make Your […]...
Published On - August 11, 2021
SEO: the basics, the bullshit & the future
5 ways to help you get fresh ideas from your old blog content
Repurposing content makes content much easier to scale: no need to write every post from scratch. Read up to see if this approach fits your brand....
Published On - July 29, 2021
Online Marketing
How to Manage & Track Micro Influencer Campaigns
When promoting your brand on social media, collaborating with micro influencers is a good way to reach a new audience. Here’s some advice to manage and track your next influencer campaigns. A few useful insights to help you plan your campaigns Campaigns that take place over a long period of time, like 60 or 90 […]...
Published On - June 30, 2021
Google Analytics
Quantitative research in Google Analytics : UX Metrics That Matter
This article is a mini Google Analytics crashcourse for UX designers. It is based off of a workshop given in collaboration with User Wizard. User Wizard UX Career Mentoring is a dedicating coaching program for career switchers into the UX industry. Here is their mission in a nutshell: We do not believe in UX unicorns but […]...
Published On - June 5, 2021
Shopify
Ecommerce Image SEO: How to Write Alt Text For Product Shots
Alt tags are a frequent to-do item on each search engine optimization checklist. But there’s much confusion surrounding the importance of optimizing Alt tags. It’s something that I absolutely take for granted as an expert in my field. However, I’ve come to realize that few people know how any of this works. When you set […]...
Published On - May 26, 2021
SEO TestingSEO: the basics, the bullshit & the future
Amazon SEO vs. Google SEO
Amazon is more important than ever. Two years ago, the company surpassed Google in product search volume – if you can get your product near the top of Amazon’s search pages, you’re in luck. Unfortunately, too many sellers try to adopt their Google SEO knowledge to Amazon (hint: it doesn’t work). Amazon SEO just isn’t […]...
Published On - May 5, 2021
SEO: the basics, the bullshit & the future
Need an SEO expert? Wondering How to Hire the Right One?
Here are some of the key questions you should be asking SEO experts to figure out which one you would like to hire. Make sure you pick the right SEO specialist....
Published On - April 16, 2021
SEO: the basics, the bullshit & the future
Image SEO : Everything We Learned Along the Way
What’s 5 times bigger than Youtube, 10 times bigger than Yahoo / Bing / Amazon and 15 times bigger than Facebook? Google Images! Google Images is a real Web heavyweight. And yet, most people neglect this awesome opportunity for some serious visibility. With growing voice and visual search, it’s becoming increasingly obvious that we’re in […]...
Published On - April 9, 2021
SEO: the basics, the bullshit & the futureTips
How to Write an About Page that is SEO-Friendly
What is a Good About Page? A good About page is simple, direct and focuses on a few key elements. Now that this is said, you should always keep in mind that a good about page isn’t about YOU; it’s about your customers and potential customers. You should invest some time when you craft your […]...
Published On - March 31, 2021