Online Marketing
When promoting your brand on social media, collaborating with micro influencers is a good way to reach a new audience. Here’s some advice to manage and track your next influencer campaigns. A few useful insights to help you plan your campaigns Campaigns that take place over a long period of time, like 60 or 90 […]...
Google Analytics
This article is a mini Google Analytics crashcourse for UX designers. It is based off of a workshop given in collaboration with User Wizard. User Wizard UX Career Mentoring is a dedicating coaching program for career switchers into the UX industry. Here is their mission in a nutshell: We do not believe in UX unicorns but […]...
Shopify
Alt tags are a frequent to-do item on each search engine optimization checklist. But there’s much confusion surrounding the importance of optimizing Alt tags. It’s something that I absolutely take for granted as an expert in my field. However, I’ve come to realize that few people know how any of this works. When you set […]...
SEO TestingSEO: the basics, the bullshit & the future
Amazon is more important than ever. Two years ago, the company surpassed Google in product search volume – if you can get your product near the top of Amazon’s search pages, you’re in luck. Unfortunately, too many sellers try to adopt their Google SEO knowledge to Amazon (hint: it doesn’t work). Amazon SEO just isn’t […]...
SEO: the basics, the bullshit & the future
Here are some of the key questions you should be asking SEO experts to figure out which one you would like to hire. Make sure you pick the right SEO specialist....
SEO: the basics, the bullshit & the future
What’s 5 times bigger than Youtube, 10 times bigger than Yahoo / Bing / Amazon and 15 times bigger than Facebook? Google Images! Google Images is a real Web heavyweight. And yet, most people neglect this awesome opportunity for some serious visibility. With growing voice and visual search, it’s becoming increasingly obvious that we’re in […]...
SEO: the basics, the bullshit & the futureTips
What is a Good About Page? A good About page is simple, direct and focuses on a few key elements. Now that this is said, you should always keep in mind that a good about page isn’t about YOU; it’s about your customers and potential customers. You should invest some time when you craft your […]...
SEO: the basics, the bullshit & the future
Google ignores many meta descriptions to replace them with whatever it likes best....
Online MarketingSEO: the basics, the bullshit & the futureTips
Back when I started, there were no courses in digital marketing, no internships and definitely nothing like professional certifications available. I am going to do my best to share some insights and tips to help those of you looking to get into SEO. Expertise is weird. You get started and by the time you make […]...
Rédaction WebSEO: the basics, the bullshit & the future
Hi, Search Engine Optimization Expert here! I like messing with algorithms that rank content according to arcane criterias. Why? Well, because I am great at this sort of things. So much so that I made it my job. I’m a freelance SEO expert based in Montreal. Writing With the Intent to Make Your Content Easily […]...
