Category Archives: SEO: the basics, the bullshit & the future

We use search engines every day to find the content spread all across the internet. Google is now a verb, a noun, a company and a stock on Wall Street. SEO stands for “Search Engine Optimization,” a term related to making a website or webpage more “search engine friendly.” And it's about way more than simply “being #1 on Google”.
SEO TestingSEO: the basics, the bullshit & the future
Blank Image

Amazon SEO vs. Google SEO

Amazon is more important than ever. Two years ago, the company surpassed Google in product search volume – if you can get your product near the top of Amazon’s search pages, you’re in luck. Unfortunately, too many sellers try to adopt their Google SEO knowledge to Amazon (hint: it doesn’t work). Amazon SEO just isn’t […]...
SEO: the basics, the bullshit & the future
Blank Image

Image SEO : Everything We Learned Along the Way

What’s 5 times bigger than Youtube, 10 times bigger than Yahoo / Bing / Amazon and 15 times bigger than Facebook? Google Images! Google Images is a real Web heavyweight. And yet, most people neglect this awesome opportunity for some serious visibility. With growing voice and visual search, it’s becoming increasingly obvious that we’re in […]...
Online MarketingSEO: the basics, the bullshit & the futureTips
Blank Image

How to Get Your First Job in SEO

Back when I started, there were no courses in digital marketing, no internships and definitely nothing like professional certifications available. I am going to do my best to share some insights and tips to help those of you looking to get into SEO. Expertise is weird. You get started and by the time you make […]...
Rédaction WebSEO: the basics, the bullshit & the future
Blank Image

Making Your Documentation SEO-Friendly

How am I qualified to talk about this? I like messing with algorithms that rank content according to arcane criteria. Why? Well, because I am great at these sorts of things. So much so that I made it my job. I’m a freelance SEO expert based in Montreal. Writing With the Intent to Make Your […]...